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Further Education Sales and Marketing Master class – November 2011

Following on from our success at supporting our clients within the education sector we are pleased to deliver the Learning and Skills Improvement Service (LSIS) Sales and Marketing Master Class. This nationwide programme is focused on helping Further Education (FE) Colleges and private training providers to improve their sales and marketing when it comes to working with businesses.

What Succinct Says
As a business that has a wide portfolio of educational clients including both the top ranking University and College in the South East, we understand both what the training sector can deliver to the market and what businesses need from training. This has helped us to grow their turnover and drive sales as well as focus the business on key strengths of their offerings. It is the formula of success that we delivered in the master class; we separate the master class into a number of key points:

Focus on the Ideal Customer
Most training providers need to reduce their marketing activity on businesses that are already going to buy and get value from the training.

Speak Business Speak
It is essential that the education sector change both the language and approach that they use when selling training. Businesses are not looking for education and theory; they’re looking for training and practice.

Sell what the training will achieve
People only buy benefits and how the training will help them move their business forward.

Deliver your Best Message
Every training provider should strive to be different, and the best message to convey that difference needs to be created and delivered. There is no point in delivering the same course material as the next training provider.

Up skill you’re Sales Staff
The skills of the sales staff within the education sector is a good area of improvement. People buy from people and sales skills make the difference when selling very similar training products.

What Next?

If you are a training provider from universities to colleges, or small to private businesses, and are struggling with your sales and marketing to attract more customers then give us a call. We can provide a free business improvement review to help you achieve your business goals and give you a plan to move forward.